The Princess Grace Hospital is one of London's most forward thinking hospitals and first choice for the city's glitterati when they need to be patched up. Their website did not reflect this! Sporadic, nonsensical navigation and dark cold graphics, there didn't seem to be anything to salvage with this one.So we started off with a full UX strategy:
Clear separation of content for the site's 3 personas (the Public, GPs & Staff). We did this using 3 fully encompassing, logically set out menus (circa O2 2008).
A nice big dash board with the most used info (derived from Google analytics stats) available at a glance
But the core was and idea that the user would feel like they never really left the home screen. All the content on this site opens up between the header and the dashboard. So, no matter where you are you can get anywhere with one click. Either using the dash below or the detailed menu above.
We polished it off with a beautifully clinical GUI and little usability tweaks like custom sharing functions for the pages and asynchronous searches.
Visit The Princess Grace Hospital